Run tests to improve user adoption and safety by measuring attention, task engagement and cognitive load
Run advanced user testing using biometrics to leverage user experience
Gain powerul insights about your customer’s motivations, needs and desires
Measure the impact of your ads before sending them to the market
We define the objectives according to your business challenges
We select the best methods and tools to reach your objectives. No bullshit
We run the test, collect and analyse the data and deliver science-based results
We deliver high-impact recommandations and assist you in the implementation process
Insidely provides a state-of-the-art lab environment located at the Universite libre de Bruxelles. A complete range of equipment, trained technicians, data analysts and consultants are available for research ranging from website and device usability to shopper and advertising and biomedical.
By recording eye movement, eye tracking technology is able to record fixation points and how long a user gazes at certain elements. This data can be used to create heat maps of focus by users. Eye tracking can be used in coordination with EEG and galvanic skin response.
Non invasive sensors placed on the surface of the scalp record brain activity. Raw brain responses can be translated into measurements of attention, excitement, engagement, frustration or cognitive load. Data can be synchronized with eye tracking, galvanic skin response, and facial expression data to produce a complete array of evidence of user response to stimuli.
Galvanic Skin Response (GSR) is the bodily response related to the activation of the peripheral nervous system. Variations of the skin conductance show the change of users’ internal states and emotions. Portable, easy-to-use and light weight, it is the perfect tool to collect data for emotional responses to videos among a large group of users.
AI-based software analyzes complex and nuanced human emotions and cognitive states from facial expressions and voice. Powerful algorithms automatically recodes facial muscles movements and give metrics in many different nuanced expressions and emotions.
Passionnate about cognitive psychology and human, tech-savvy and coffee addict
Data wizzard and machine learning specialist
Tenured professor, head of the research center and scientific advisor
Brand Marketing & Bizz Dev
Researcher & Graphic Design